Thursday, December 26, 2019

Global Warming And Climate Change - 1398 Words

Global warming and climate change have been frequent topics of discussion over the past several years. Although people tend to focus on the politics, it is important to look past the media aspects of it into the cold hard facts of what our Earth is currently experiencing, and what has caused it in the first place. The cause of climate change includes natural causes, but human causes are what is generating such a rapid global temperature change. It’s time that the ways in which humanity affects the Earth’s climate, how scientists record and measure the climate change, and what can be done in everyday life to slow it down and/or stop global warming, are recognized. There are two main human causes of Earth’s global warming and climate†¦show more content†¦But humans have caused the majority of greenhouse gas emissions in recent years, mostly by the constant use of electricity, transportation, industry and agriculture. In 2013, the US Environmental Protecti on Agency, aka EPA, recorded in an article that 6,673 million metric tons of the equivalent to carbon dioxide has been released due to the emission of those specific greenhouse gases (Sources of Greenhouse Gas Emissions: Overview). It is widely agreed that the most relevant greenhouse gases emitted into the atmosphere are: Water Vapor (H2O), Methane (CH4), Nitrous Oxide (N2O), Ozone (O3), and most commonly, Carbon Dioxide (CO2). What needs to be made known is, air spreads worldwide, and globally-speaking there is no place/country with significantly more greenhouse gases than another does (EPA). All humans are subjected to the same amount of global warming, even if one lives in an area that does not release much greenhouse gas in comparison to a country like the United States. In the textbook The Essential Cosmic Perspective, it makes it clear that visible light is either reflected or absorbed by the Earth, any energy absorbed must be sent back into space, and if not, it causes therm al radiation (Bennett et al. 181). So, when humans burn fossil fuels, it essentially is knowingly creating gases that cannot be returned to space and trapping them into Earth’s atmosphere, thus increasing global temperatures. Along with human activity involving fossil

Wednesday, December 18, 2019

Essay about A 1949 Review of Orwells 1984 - 765 Words

A 1949 Review of Orwells 1984 Behold a world of horror. You are walking down a bleak London street, surrounded by huge, hostile buildings. The street is dirty and the buildings are falling apart. Missiles are incoming alongside you, people are screaming, children are crying. From every corner, every wall, two eyes are staring at you; dark eyes, with no expression; the mustached face of a man. That man is Big Brother. He is always watching you. In this world, there are two types of people: Party members and proles. If you are a Party member, you are a follower of the Party leaders. You will be wearing blue overalls, and will be living in a big apartment, with huge telescreens recording you†¦show more content†¦He will then report you to the Thought Police. Once they have you, you are cursed to face your greatest fears in a small, dark room, Room 101. OBrien, a member of the Inner Party, is the man who betrays Winston and Julia. He is a double-crosser, first pretending to be on Winstons side, but then working against him. It is ironic that Winston views OBrien as a symbol of support and understanding; he even has a dream that he would meet OBrien in the place where there is no darkness (Orwell 27). Deceived by OBriens appearance, too naà ¯ve and gullible, Winston falls into conspiracys trap. The novel is far from a happy-ending piece. Every page is pessimistic; every incident leads to a mistake. When you read the book, you really feel like there is no way out of Big Brothers world. The senses of helplessness, solitude and hostility are always in the air. The world of Nineteen Eighty-Four is worse than a nightmare. It might be hard to find anything positive in the novel. From the very beginning you get the impression that life in Airstrip 1 (London) is terrible. The city is dark and gloomy, the streets are dirty, the buildings are old and collapsing, and everywhere there are posters of Big Brother. The predominant color is gray. Just like the city, the people are somber, too. They have no willShow MoreRelatedEssay on 1984: A Prophesy for the Future?1049 Words   |  5 PagesThe novel 1984 is a story about a future civilization that is ruled by a totalitarian government. When the book was published in 1949 the thoughts and ideas seemed to be a prophesy for the future. A totalitarian government is one of the strictest forms of government with the least amount of freedom for the people. A totalitarian government is a mix of the military, individual leadership and the national political party. Usually the leader is a person who has a kind of charisma that makes his authorityRead MoreParallels In Power And Othering In 1984 And Imbeciles.1416 Words   |  6 PagesOthering in 1984 and Imbeciles Like many I was aware of the eugenics movement in the United States in the 1920’s. 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The governmen t, better known as the Party, controls everything, including shelter, food,Read MoreAnalysis Of Alan Parsons s Eye Of The Sky 1071 Words   |  5 PagesJanine McAuley Professor Elisa Grajeda-Urmston English 50X TTh 3-4:50 October 12, 2017 The Music Critic Review â€Å"Eye in the Sky† Performed by: The Alan Parsons Project The Alan Parsons Project s song â€Å"Eye in the Sky† is about surveillance.Read MoreBetrayal Like Its 1984 Essay929 Words   |  4 Pages‘become sane’†¦at least according to the Party. He abandons all principles and capitulates to power, to the universal horror of readers† (Wilson 14). The final and ultimate betrayal came in the form of self-betrayal. The conclusion of George Orwell’s novel, 1984 could be criticized due to its overwhelming glumness; however, it demonstrates how the Party is able to not only cut people off from one another, but also themselves. Winston ends up spending the majority of his time alone at a cafà © and alwaysRead MoreGeorge Orwells 1984: Methods of Suppression in 1984. A study of ways people were oppressed in the book.1532 Words   |  7 PagesMethods of Suppression in 1984 George Orwells anti-utopian novel 1984 paints a picture of a society in which the individual has no freedom, hope, or feeling. Three super states called Oceania, Eurasia, and Eastasia, divide and ravage the earth with perpetual war between them. The story takes place in Oceania, which consists of the Americas as well as Great Brittan. Nineteen-eighty Four chronicles Winston Smiths struggle to fight against the forever-reining, oppressive social system called theRead MoreRewriting History, Marxist Elements in Orwells 1984 and Their Outcome on Love2054 Words   |  9 PagesElements and their Outcome on Love in Orwell’s 1984 George Orwell’s Nineteen Eighty-Four is a dystopian novel which presents an exagerated version of a totalitarian regime which not only controlled everything but which also could not be removed by any means. Orwell’s novel drew attention, back in 1949 when the novel was published, upon how this world would look like if a totalitarian regime would truly take over. My aim for this essay is to analyze Orwell’s novel with respect to the marxist elementsRead MoreAn Operatic Retelling Of Orwell s Dystopian Masterpiece2095 Words   |  9 Pages 1984: An Operatic retelling of Orwell’s dystopian masterpiece. Kirstie Wooten Shepherd University Abstract This research looks at the Operatic work 1984 based on the 1949 George Orwell novel of the same name. The research centers on the synopsis of the story, inspirations of both author and composer, performers in the opera, as well as its premiere and review. 1984: An Operatic Retelling of Orwell’s Dystopian Masterpiece. As the history of Opera has progressedRead MoreEssay on George Orwell’s 1984 and the National Security Agency (NSA)678 Words   |  3 PagesGeorge Orwell’s book Nineteen Eighty-Four. Although this book was released over 60 years ago, some aspects of the book are seeming to become true in the United States, and other parts of the world today. The idea of mass surveillance isn’t so taboo anymore, as there are several programs ran by sovereign countries around the world which monitor their domestic citizens, as well as citizens and leaders of other foreign countries. With all of our technological communication advances since 1949, this ageRead More1984: Oppression Of Truth Essay1577 Words   |  7 PagesIn the novel 1984, Orwell produced a social critique on totalitarianism and a future dystopia that made the world pause and think about our past, present and future. When reading this novel we all must take the time to think of the possibility that Orwells world co uld come to pass. Orwell presents the concepts of power, marginalization, and resistance through physical, psychological, sexual and political control of the people of Oceania. The reader experiences the emotional ride through the eyes

Tuesday, December 10, 2019

Theme of Hope in Shawshank Redemption free essay sample

An important theme in Frank Darabont’s film The Shawshank Redemption is hope. The film demonstrates that hope is a good thing and shows the consequences in having and lacking hope. It is important that Darabont’s film showed the theme of hope as it us also important in our lives today because having or lacking in hope affects people personally, nationally and worldwide. In our everyday lives we are presented with cases of people having hope through our own or someone we knows personal experiences and on the news. In most cases, hope is portrayed in a positive light as it helps people get through tough situations. The film makes its viewers think about how having or lacking hope can effect out lives in reality and makes them conclude that having hope is a good and important thing. In The Shawshank Redemption demonstrates how hope is an important thing to have. We will write a custom essay sample on Theme of Hope in Shawshank Redemption or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We are introduced to Andy du Frense, Red Redding and their fellow prison inmates. Throughout the film Andy has a peaceful and positive disposition and this is because he has hope. Whilst having a conversation with Red, Andy talks about his dreams of what he is going to do with his life when he gets out of prison.Red responds negatively, claiming that â€Å"hope can drive a man insane†. Andy replies saying â€Å"Hope is a good thing, maybe the best thing and no good thing ever dies†. This demonstrates that Andy has hope. A consequence of Andy’s hope is that he manages to escape from prison by tunneling through the wall of his prison cell and crawling out a 500 yard sewage pipe to freedom. The Shawshank Redemption shows how hope is a good thing to have as Andy escapes prison because of his hopes to have a nice life outside of prison in a place with no memory, by the Pacific Ocean, Mexico.Having hope is an important thing for individuals to have because it helps them cope and even survive in tough situations. An example of how hope is important for individuals is when an adventurer – Aron Ralston – was canyoneering and went down a rock face where a bolder moved and trapping his arm. Aron showed hope because instead of giving up and waiting to die he was hopeful hat he would survive. He managed to free himself after amputating his own arm. As a result of his hope Aron Ralstonsurvived. From learning about Aron’s and is experience, we see that in dangerous or life hreatening situations hope is crucial and essential, as with hope comes the will to live. Therefore hope is a good thing to have in our lives as it can help save individuals. An example of how hope can affect a nation is the Christchurch earthquakes in New Zealand. IN September 2010 Christchurch was struck by a strong earthquake measuring 7. 1 on the Richter scale, leaving thousands of residents with injuries, without homes and hundreds of casualties. These people demonstrated hope, as although the region is still recovering and receiving numerous after shocks weekly, they still are remaining positive and hopeful. As a consequence of the people of Christchurch’s hope, people all around the world and New Zealand are wiling to give aid to e people affected by the earthquakes . Also because of Christchurch residents hope that the earthquakes will stop, the majority of them have chosen to stay in the region and help recover their city. With hope comes positivity. Although the people of Christchurch have been affected terribly by the earthquakes they are still positive because of their hope. This shows how hope can be a good and important thing for nations today to have.Organization like World Vision and Oxfam demonstrate how hope is an important and beneficial thing o have world wide. These organizations give hope to people in poverty. World Vision and Oxfam dedicate their time to showing the world underprivileged and poverty stricken countries and help encourage everyone to help out the people. These organizations give hope to he underprivileged people as if people donate money and help out the underprivileged they will improve the quality of their lives.The underprivileged having hope is a good thing as they will be happier, positive and will have better lives. Hope is demonstrated in real life through many different situations from personal incidents to worldwide events and disasters. These situations show us that hope consequently brings positivity, happiness and survival. This means that hope is a very important thing to have when facing life’s hard situations. The Shawshank Redemption encourages its viewers to think about hope and therefore learn that it is an important thing to have in reality.

Tuesday, December 3, 2019

Second Cup Essay Example

Second Cup Essay Running head: CASE STUDY: SECOND CUP Case Study: Second Cup Audrey Fortin, Joshua Hartson, Ashley Jardine, Andie Walker Turner St. Lawrence College Marketing Principles Kip Tuckwell November 28th, 2011 Case Study: Second Cup Second Cup’s strengths are: * They offer a unique coffee experience. Second Cup focuses on the atmosphere of their shops and pays a great attention to detail. Unlike their independent counterparts, Second Cup has the resources to create a universal ambiance throughout all of their retail stores. Their stores are very well designed, but have more of an exclusive feel than other coffee shops. * They are a subsidiary of Cara. Cara is one of the largest operators of full-service restaurants in Canada. The relationship with Cara gives Second Cup access to more resources—such as administrative services and monetary resources. * They are fairly priced. * They are a globally recognizable brand. Second Cup was established in Toronto, Ontario and has been around since 1975. Over the past 35 years, they have expanded to over 16 countries. Most Canadians can identify the logo and recognize the brand. They are socially responsible. Second Cup is a very socially responsible company, they are not only fair trade certified, but they are also supported by the rainforest alliance. This is a strong point for the company, because it shows that they are responsible and are not all about profits. Second Cup is a very socially responsible company, they are not only fair trade certified, but they are also supported by the rainforest alliance. This is a strong point for the company, because it shows that they are responsible and are not all about profits. * They have a loadable gift card. (Lost and stolen program) * They has something new. (USP – new products all the time) (innovation) Second Cup’s weaknesses are: * They are a franchised company. People aren’t buying franchise they don’t grow * Second Cup is more expensive than competition. Higher priced due to low * Second Cup is socially responsible. This is also a weakness for the company for two reasons; firstly they do not advertise their socially conscious efforts therefore their high prices are not justified to their customers. We will write a custom essay sample on Second Cup specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Second Cup specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Second Cup specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Secondly because they are fair trade, they pay more for their materials, this increases their costs which forces them to raise prices to allow for profit. Opportunities: * Second Cup can expand their products and services. * Second Cup should market their social responsibility efforts. * Brand Partnerships * Threats: * There is a decline in economic conditions. People have less disposable income to spend on themselves and their activities. The Canadian economy is recovering and therefore people are working more hours and the consumers are more cautious about how they spend the income they do have. There are a lot of competitors. The premium coffee market is constantly growing. Premium coffee is becoming very trendy and larger businesses want in on the action. McDonalds has recently got involved in the market with their McCafe which offers various types of specialty coffees and baked goods. Furthermore, Starbucks and Tim Horton’s are a significant competitor with a lot more out lets than Second Cup. Independent coffee shops are also a notable competitor as they have a portion of the market share and they have a presence in almost every town across Canada. The company is in a constant price war with their competitors over similar products. * Problem: Second Cup was one of the undisputed leaders in the specialty coffee market throughout North America; however, due the growth in chains such as Starbucks, Tim Horton’s, McDonalds, Timothy’s, and Seattle’s Best, Second Cup has lost a significant portion of their market. A new marketing strategy is needed in order to increase sales revenue and grow the market share of the company. Objectives: 1. To increase the sales revenue by 10% at $286 million. . To appeal to a younger market and to enrol more young members in the membership program. 3. Expand company presence by marketing in different high traffic areas. Alternatives: * Increase the membership cost. * Pros: * Cons: Recommendations: 1. In troduce a new ad campaign with a trendy new message to appeal to a younger target market and alter the image of MEC. By developing a campaign that conveys the AOI’s of the consumer it would reveal to the new target that the company understands them and a stronger relationship will be established. Moreover, knowing the AOI’s of a customer will allow MEC to put ads in areas where effective impressions will lead to a sale (i. e. Internet, Outdoor Marketing, and other ads). Implementation Plan: Target Market Profile: * Current Target Profile: * Aimed Target Profile:. Positioning Strategy: Mountain Equipment Co-op offers quality outdoor products with a fair price, while having the least invasive environmental impact and top notch customer service. Marketing Mix Strategies: * Product: * Price: * Distribution: Marketing Communications Mix: The following are concepts of the IMC Mix that would be effective for Second Cup: * Advertising: Direct response: * Personal selling: * Digital Communications: * Sales promotion: Budgets: The following is a table showing how the $500,000. 00 budget has been divided: Marketing| Cost| Bike Racks| $90,000| Direct Mailers| $8000| Spring Training| $7000| Google Ad Words| $36,000| Television Ad| $359,000| Timing: The following chart will show the months that each marketing strategy will be delivered: Strategy| Month| | Jan| Feb| Mar| Apr| May| June| July| Aug| Sept| Oct| Nov| Dec| Bike Racks| | | | | X| X| X| X| X| X| | | Direct Mailers| X| | | | | | | | | | | | Spring Training | | | | X| | | | | | | | | Google Ad Words| X| X| X| X| X| X| X| X| X| X| X| X| Television Ads| X| | | X| X| X| | | | | X| X| | | | | | | | | | | | | | References C Media Outdoor, (2011). Details: Bike Racks. Retrieved October 6th, 2011 from: http://www. cmediaoutdoor. com/details1. html Canada Post, (2011). Admail Campaign Plan. Retrieved October 6th, 2011 from: http://www. canadapost. ca/cpo/mc/business/productsservices/marketing/addressedadmail. jsf Direct Marketing Association, (2011). DMA Mailing List Search Tool: Adventure Atheletes. Retrieved October 17th, 2011 from: http://lists. the-dma. org/market? page=research/datacardid=117210 Mountain Equipment Co-op, (2011). About MEC. Retrieved October 1st, 2011 from http://www. mec. ca/AST/Navigation/MEC_Global/AboutMEC. jsp Mountain Equipment Co-op, (2011). Sustainability. Retrieved October 1st, 2011 from: http://www. mec. ca/AST/Navigation/MEC_Global/Sustainability. jsp TV. com, (2011). How Much Television do you watch per week? Retrieved October 17th, 2011 from: http://www. tv. com/news/how-much-television-do-you-watch-per-week-24833/