Thursday, December 26, 2019
Global Warming And Climate Change - 1398 Words
Global warming and climate change have been frequent topics of discussion over the past several years. Although people tend to focus on the politics, it is important to look past the media aspects of it into the cold hard facts of what our Earth is currently experiencing, and what has caused it in the first place. The cause of climate change includes natural causes, but human causes are what is generating such a rapid global temperature change. Itââ¬â¢s time that the ways in which humanity affects the Earthââ¬â¢s climate, how scientists record and measure the climate change, and what can be done in everyday life to slow it down and/or stop global warming, are recognized. There are two main human causes of Earthââ¬â¢s global warming and climateâ⬠¦show more contentâ⬠¦But humans have caused the majority of greenhouse gas emissions in recent years, mostly by the constant use of electricity, transportation, industry and agriculture. In 2013, the US Environmental Protecti on Agency, aka EPA, recorded in an article that 6,673 million metric tons of the equivalent to carbon dioxide has been released due to the emission of those specific greenhouse gases (Sources of Greenhouse Gas Emissions: Overview). It is widely agreed that the most relevant greenhouse gases emitted into the atmosphere are: Water Vapor (H2O), Methane (CH4), Nitrous Oxide (N2O), Ozone (O3), and most commonly, Carbon Dioxide (CO2). What needs to be made known is, air spreads worldwide, and globally-speaking there is no place/country with significantly more greenhouse gases than another does (EPA). All humans are subjected to the same amount of global warming, even if one lives in an area that does not release much greenhouse gas in comparison to a country like the United States. In the textbook The Essential Cosmic Perspective, it makes it clear that visible light is either reflected or absorbed by the Earth, any energy absorbed must be sent back into space, and if not, it causes therm al radiation (Bennett et al. 181). So, when humans burn fossil fuels, it essentially is knowingly creating gases that cannot be returned to space and trapping them into Earthââ¬â¢s atmosphere, thus increasing global temperatures. Along with human activity involving fossil
Wednesday, December 18, 2019
Essay about A 1949 Review of Orwells 1984 - 765 Words
A 1949 Review of Orwells 1984 Behold a world of horror. You are walking down a bleak London street, surrounded by huge, hostile buildings. The street is dirty and the buildings are falling apart. Missiles are incoming alongside you, people are screaming, children are crying. From every corner, every wall, two eyes are staring at you; dark eyes, with no expression; the mustached face of a man. That man is Big Brother. He is always watching you. In this world, there are two types of people: Party members and proles. If you are a Party member, you are a follower of the Party leaders. You will be wearing blue overalls, and will be living in a big apartment, with huge telescreens recording youâ⬠¦show more contentâ⬠¦He will then report you to the Thought Police. Once they have you, you are cursed to face your greatest fears in a small, dark room, Room 101. OBrien, a member of the Inner Party, is the man who betrays Winston and Julia. He is a double-crosser, first pretending to be on Winstons side, but then working against him. It is ironic that Winston views OBrien as a symbol of support and understanding; he even has a dream that he would meet OBrien in the place where there is no darkness (Orwell 27). Deceived by OBriens appearance, too naà ¯ve and gullible, Winston falls into conspiracys trap. The novel is far from a happy-ending piece. Every page is pessimistic; every incident leads to a mistake. When you read the book, you really feel like there is no way out of Big Brothers world. The senses of helplessness, solitude and hostility are always in the air. The world of Nineteen Eighty-Four is worse than a nightmare. It might be hard to find anything positive in the novel. From the very beginning you get the impression that life in Airstrip 1 (London) is terrible. The city is dark and gloomy, the streets are dirty, the buildings are old and collapsing, and everywhere there are posters of Big Brother. The predominant color is gray. Just like the city, the people are somber, too. They have no willShow MoreRelatedEssay on 1984: A Prophesy for the Future?1049 Words à |à 5 PagesThe novel 1984 is a story about a future civilization that is ruled by a totalitarian government. When the book was published in 1949 the thoughts and ideas seemed to be a prophesy for the future. A totalitarian government is one of the strictest forms of government with the least amount of freedom for the people. A totalitarian government is a mix of the military, individual leadership and the national political party. Usually the leader is a person who has a kind of charisma that makes his authorityRead MoreParallels In Power And Othering In 1984 And Imbeciles.1416 Words à |à 6 PagesOthering in 1984 and Imbeciles Like many I was aware of the eugenics movement in the United States in the 1920ââ¬â¢s. However, after reading the story of Carrie Buck and learning more about the nature of the procedurals involved in these sterilizations I have a new found understanding of the roles Power and Othering played in the unlawful tests conducted on Carrie buck and many members of her family. The way in which those elite of the 1920ââ¬â¢s mimics the party and the thought police in George Orwellââ¬â¢s 1984Read MoreBetrayal Like Its 1984 Essay1441 Words à |à 6 PagesAn enormous face touting a large black mustache whose captions read, ââ¬Å"Big Brother Is Watching Youâ⬠(Orwell 2), is plastered on posters everywhere in Oceania. In the novel written by George Orwell titled, 1984, there is a dominant thread of betrayal that runs throughout the book. In Oceania, freedom, and even the concept of freedom, no longer exists in a world dominated by war, hatred, isolation, and fear. The governmen t, better known as the Party, controls everything, including shelter, food,Read MoreAnalysis Of Alan Parsons s Eye Of The Sky 1071 Words à |à 5 PagesJanine McAuley Professor Elisa Grajeda-Urmston English 50X TTh 3-4:50 October 12, 2017 The Music Critic Review ââ¬Å"Eye in the Skyâ⬠Performed by: The Alan Parsons Project The Alan Parsons Project s song ââ¬Å"Eye in the Skyâ⬠is about surveillance.Read MoreBetrayal Like Its 1984 Essay929 Words à |à 4 Pagesââ¬Ëbecome saneââ¬â¢Ã¢â¬ ¦at least according to the Party. He abandons all principles and capitulates to power, to the universal horror of readersâ⬠(Wilson 14). The final and ultimate betrayal came in the form of self-betrayal. The conclusion of George Orwellââ¬â¢s novel, 1984 could be criticized due to its overwhelming glumness; however, it demonstrates how the Party is able to not only cut people off from one another, but also themselves. Winston ends up spending the majority of his time alone at a cafà © and alwaysRead MoreGeorge Orwells 1984: Methods of Suppression in 1984. A study of ways people were oppressed in the book.1532 Words à |à 7 PagesMethods of Suppression in 1984 George Orwells anti-utopian novel 1984 paints a picture of a society in which the individual has no freedom, hope, or feeling. Three super states called Oceania, Eurasia, and Eastasia, divide and ravage the earth with perpetual war between them. The story takes place in Oceania, which consists of the Americas as well as Great Brittan. Nineteen-eighty Four chronicles Winston Smiths struggle to fight against the forever-reining, oppressive social system called theRead MoreRewriting History, Marxist Elements in Orwells 1984 and Their Outcome on Love2054 Words à |à 9 PagesElements and their Outcome on Love in Orwellââ¬â¢s 1984 George Orwellââ¬â¢s Nineteen Eighty-Four is a dystopian novel which presents an exagerated version of a totalitarian regime which not only controlled everything but which also could not be removed by any means. Orwellââ¬â¢s novel drew attention, back in 1949 when the novel was published, upon how this world would look like if a totalitarian regime would truly take over. My aim for this essay is to analyze Orwellââ¬â¢s novel with respect to the marxist elementsRead MoreAn Operatic Retelling Of Orwell s Dystopian Masterpiece2095 Words à |à 9 Pages 1984: An Operatic retelling of Orwellââ¬â¢s dystopian masterpiece. Kirstie Wooten Shepherd University Abstract This research looks at the Operatic work 1984 based on the 1949 George Orwell novel of the same name. The research centers on the synopsis of the story, inspirations of both author and composer, performers in the opera, as well as its premiere and review. 1984: An Operatic Retelling of Orwellââ¬â¢s Dystopian Masterpiece. As the history of Opera has progressedRead MoreEssay on George Orwellââ¬â¢s 1984 and the National Security Agency (NSA)678 Words à |à 3 PagesGeorge Orwellââ¬â¢s book Nineteen Eighty-Four. Although this book was released over 60 years ago, some aspects of the book are seeming to become true in the United States, and other parts of the world today. The idea of mass surveillance isnââ¬â¢t so taboo anymore, as there are several programs ran by sovereign countries around the world which monitor their domestic citizens, as well as citizens and leaders of other foreign countries. With all of our technological communication advances since 1949, this ageRead More1984: Oppression Of Truth Essay1577 Words à |à 7 PagesIn the novel 1984, Orwell produced a social critique on totalitarianism and a future dystopia that made the world pause and think about our past, present and future. When reading this novel we all must take the time to think of the possibility that Orwells world co uld come to pass. Orwell presents the concepts of power, marginalization, and resistance through physical, psychological, sexual and political control of the people of Oceania. The reader experiences the emotional ride through the eyes
Tuesday, December 10, 2019
Theme of Hope in Shawshank Redemption free essay sample
An important theme in Frank Darabontââ¬â¢s film The Shawshank Redemption is hope. The film demonstrates that hope is a good thing and shows the consequences in having and lacking hope. It is important that Darabontââ¬â¢s film showed the theme of hope as it us also important in our lives today because having or lacking in hope affects people personally, nationally and worldwide. In our everyday lives we are presented with cases of people having hope through our own or someone we knows personal experiences and on the news. In most cases, hope is portrayed in a positive light as it helps people get through tough situations. The film makes its viewers think about how having or lacking hope can effect out lives in reality and makes them conclude that having hope is a good and important thing. In The Shawshank Redemption demonstrates how hope is an important thing to have. We will write a custom essay sample on Theme of Hope in Shawshank Redemption or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We are introduced to Andy du Frense, Red Redding and their fellow prison inmates. Throughout the film Andy has a peaceful and positive disposition and this is because he has hope. Whilst having a conversation with Red, Andy talks about his dreams of what he is going to do with his life when he gets out of prison.Red responds negatively, claiming that ââ¬Å"hope can drive a man insaneâ⬠. Andy replies saying ââ¬Å"Hope is a good thing, maybe the best thing and no good thing ever diesâ⬠. This demonstrates that Andy has hope. A consequence of Andyââ¬â¢s hope is that he manages to escape from prison by tunneling through the wall of his prison cell and crawling out a 500 yard sewage pipe to freedom. The Shawshank Redemption shows how hope is a good thing to have as Andy escapes prison because of his hopes to have a nice life outside of prison in a place with no memory, by the Pacific Ocean, Mexico.Having hope is an important thing for individuals to have because it helps them cope and even survive in tough situations. An example of how hope is important for individuals is when an adventurer ââ¬â Aron Ralston ââ¬â was canyoneering and went down a rock face where a bolder moved and trapping his arm. Aron showed hope because instead of giving up and waiting to die he was hopeful hat he would survive. He managed to free himself after amputating his own arm. As a result of his hope Aron Ralstonsurvived. From learning about Aronââ¬â¢s and is experience, we see that in dangerous or life hreatening situations hope is crucial and essential, as with hope comes the will to live. Therefore hope is a good thing to have in our lives as it can help save individuals. An example of how hope can affect a nation is the Christchurch earthquakes in New Zealand. IN September 2010 Christchurch was struck by a strong earthquake measuring 7. 1 on the Richter scale, leaving thousands of residents with injuries, without homes and hundreds of casualties. These people demonstrated hope, as although the region is still recovering and receiving numerous after shocks weekly, they still are remaining positive and hopeful. As a consequence of the people of Christchurchââ¬â¢s hope, people all around the world and New Zealand are wiling to give aid to e people affected by the earthquakes . Also because of Christchurch residents hope that the earthquakes will stop, the majority of them have chosen to stay in the region and help recover their city. With hope comes positivity. Although the people of Christchurch have been affected terribly by the earthquakes they are still positive because of their hope. This shows how hope can be a good and important thing for nations today to have.Organization like World Vision and Oxfam demonstrate how hope is an important and beneficial thing o have world wide. These organizations give hope to people in poverty. World Vision and Oxfam dedicate their time to showing the world underprivileged and poverty stricken countries and help encourage everyone to help out the people. These organizations give hope to he underprivileged people as if people donate money and help out the underprivileged they will improve the quality of their lives.The underprivileged having hope is a good thing as they will be happier, positive and will have better lives. Hope is demonstrated in real life through many different situations from personal incidents to worldwide events and disasters. These situations show us that hope consequently brings positivity, happiness and survival. This means that hope is a very important thing to have when facing lifeââ¬â¢s hard situations. The Shawshank Redemption encourages its viewers to think about hope and therefore learn that it is an important thing to have in reality.
Tuesday, December 3, 2019
Second Cup Essay Example
Second Cup Essay Running head: CASE STUDY: SECOND CUP Case Study: Second Cup Audrey Fortin, Joshua Hartson, Ashley Jardine, Andie Walker Turner St. Lawrence College Marketing Principles Kip Tuckwell November 28th, 2011 Case Study: Second Cup Second Cupââ¬â¢s strengths are: * They offer a unique coffee experience. Second Cup focuses on the atmosphere of their shops and pays a great attention to detail. Unlike their independent counterparts, Second Cup has the resources to create a universal ambiance throughout all of their retail stores. Their stores are very well designed, but have more of an exclusive feel than other coffee shops. * They are a subsidiary of Cara. Cara is one of the largest operators of full-service restaurants in Canada. The relationship with Cara gives Second Cup access to more resourcesââ¬âsuch as administrative services and monetary resources. * They are fairly priced. * They are a globally recognizable brand. Second Cup was established in Toronto, Ontario and has been around since 1975. Over the past 35 years, they have expanded to over 16 countries. Most Canadians can identify the logo and recognize the brand. They are socially responsible. Second Cup is a very socially responsible company, they are not only fair trade certified, but they are also supported by the rainforest alliance. This is a strong point for the company, because it shows that they are responsible and are not all about profits. Second Cup is a very socially responsible company, they are not only fair trade certified, but they are also supported by the rainforest alliance. This is a strong point for the company, because it shows that they are responsible and are not all about profits. * They have a loadable gift card. (Lost and stolen program) * They has something new. (USP ââ¬â new products all the time) (innovation) Second Cupââ¬â¢s weaknesses are: * They are a franchised company. People arenââ¬â¢t buying franchise they donââ¬â¢t grow * Second Cup is more expensive than competition. Higher priced due to low * Second Cup is socially responsible. This is also a weakness for the company for two reasons; firstly they do not advertise their socially conscious efforts therefore their high prices are not justified to their customers. We will write a custom essay sample on Second Cup specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Second Cup specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Second Cup specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Secondly because they are fair trade, they pay more for their materials, this increases their costs which forces them to raise prices to allow for profit. Opportunities: * Second Cup can expand their products and services. * Second Cup should market their social responsibility efforts. * Brand Partnerships * Threats: * There is a decline in economic conditions. People have less disposable income to spend on themselves and their activities. The Canadian economy is recovering and therefore people are working more hours and the consumers are more cautious about how they spend the income they do have. There are a lot of competitors. The premium coffee market is constantly growing. Premium coffee is becoming very trendy and larger businesses want in on the action. McDonalds has recently got involved in the market with their McCafe which offers various types of specialty coffees and baked goods. Furthermore, Starbucks and Tim Hortonââ¬â¢s are a significant competitor with a lot more out lets than Second Cup. Independent coffee shops are also a notable competitor as they have a portion of the market share and they have a presence in almost every town across Canada. The company is in a constant price war with their competitors over similar products. * Problem: Second Cup was one of the undisputed leaders in the specialty coffee market throughout North America; however, due the growth in chains such as Starbucks, Tim Hortonââ¬â¢s, McDonalds, Timothyââ¬â¢s, and Seattleââ¬â¢s Best, Second Cup has lost a significant portion of their market. A new marketing strategy is needed in order to increase sales revenue and grow the market share of the company. Objectives: 1. To increase the sales revenue by 10% at $286 million. . To appeal to a younger market and to enrol more young members in the membership program. 3. Expand company presence by marketing in different high traffic areas. Alternatives: * Increase the membership cost. * Pros: * Cons: Recommendations: 1. In troduce a new ad campaign with a trendy new message to appeal to a younger target market and alter the image of MEC. By developing a campaign that conveys the AOIââ¬â¢s of the consumer it would reveal to the new target that the company understands them and a stronger relationship will be established. Moreover, knowing the AOIââ¬â¢s of a customer will allow MEC to put ads in areas where effective impressions will lead to a sale (i. e. Internet, Outdoor Marketing, and other ads). Implementation Plan: Target Market Profile: * Current Target Profile: * Aimed Target Profile:. Positioning Strategy: Mountain Equipment Co-op offers quality outdoor products with a fair price, while having the least invasive environmental impact and top notch customer service. Marketing Mix Strategies: * Product: * Price: * Distribution: Marketing Communications Mix: The following are concepts of the IMC Mix that would be effective for Second Cup: * Advertising: Direct response: * Personal selling: * Digital Communications: * Sales promotion: Budgets: The following is a table showing how the $500,000. 00 budget has been divided: Marketing| Cost| Bike Racks| $90,000| Direct Mailers| $8000| Spring Training| $7000| Google Ad Words| $36,000| Television Ad| $359,000| Timing: The following chart will show the months that each marketing strategy will be delivered: Strategy| Month| | Jan| Feb| Mar| Apr| May| June| July| Aug| Sept| Oct| Nov| Dec| Bike Racks| | | | | X| X| X| X| X| X| | | Direct Mailers| X| | | | | | | | | | | | Spring Training | | | | X| | | | | | | | | Google Ad Words| X| X| X| X| X| X| X| X| X| X| X| X| Television Ads| X| | | X| X| X| | | | | X| X| | | | | | | | | | | | | | References C Media Outdoor, (2011). Details: Bike Racks. Retrieved October 6th, 2011 from: http://www. cmediaoutdoor. com/details1. html Canada Post, (2011). Admail Campaign Plan. Retrieved October 6th, 2011 from: http://www. canadapost. ca/cpo/mc/business/productsservices/marketing/addressedadmail. jsf Direct Marketing Association, (2011). DMA Mailing List Search Tool: Adventure Atheletes. Retrieved October 17th, 2011 from: http://lists. the-dma. org/market? page=research/datacardid=117210 Mountain Equipment Co-op, (2011). About MEC. Retrieved October 1st, 2011 from http://www. mec. ca/AST/Navigation/MEC_Global/AboutMEC. jsp Mountain Equipment Co-op, (2011). Sustainability. Retrieved October 1st, 2011 from: http://www. mec. ca/AST/Navigation/MEC_Global/Sustainability. jsp TV. com, (2011). How Much Television do you watch per week? Retrieved October 17th, 2011 from: http://www. tv. com/news/how-much-television-do-you-watch-per-week-24833/
Wednesday, November 27, 2019
Socrates Essays (221 words) - Socratic Dialogues, Free Essays
Socrates Essays (221 words) - Socratic Dialogues, Free Essays Socrates Socrates believed in speaking the truth. In his speeches, his true character is revealed. He is an individual, who lived only to spread knowledge. Socrates was humble, knowing that he was no wiser than anyone. In not recording his knowledge, he was able to devote more time to thought. He did not take money for his teachings, the poor and rich could learn from him. Socrates spent much time seeking out wise men, and showing them to be fools. He had perseverance, continuing to urge people to think. In his own words he was gadfly. By answering questions with a question, he urged people to find their own answers. Socrates was a selfless man, wanting only to bring goodness to the Athenians. He was magnanimous, forgiving his persecutors. He assured them that he did not fear death. Wherefore, O judges, be of a good cheer about death, and know of a certainty, that no evil can happen to a good man, either in life or after death. (Plato) Socrates was almost larger than life, in his generosity, good humor, and love of life. He was courageous in the way that he defended himself, in plain words rather than use large words and a person to speak for him. These characteristics define Socrates as almost larger than life.
Saturday, November 23, 2019
Engage Students with Songs to Teach Metaphor and Simile
Engage Students with Songs to Teach Metaphor and Simile One way to engage students in the study of figurative language-specifically similes and metaphors- is to use examples from the songs they like. Teachers in grades 7-12 can point out how theà metaphors and similes in song lyrics allowà songwriters to communicate their innermost feelings. The metaphors and similes in songs help students to visualize comparisons that areà purposefully placed to convey attitude- Sad? Tears of a Clown. Happy? Walking on Sunshine. Dependable? Solid like a Rock.à If a teacher wants to teach similes and call attention to theà characteristic comparison word like, there is probably nothing more iconic then the song Like a Rolling Stone, the 1965à folk rock anthem by Nobelà laureate Bob Dylan. A more contemporary song example is à Let It Go from the Disney film Frozen where the Princess Elsa (voiced byà Idina Menzel) laments that The wind is howling like this swirling storm inside. Teachers can show how the songwriters chose similes to help listeners visualize the emotions of the singer, and both of these examplesà use the word like in their poetic comparisons. For the explicit instruction of metaphors, there isà the 2015 country music hit by Keith Urban titledà John Cougar,à John Deere,à John 3:16à à thatà begins with a series of rapid-fire metaphors: Im a forty-five spinning on an old Victrola;à Im a two strike swinger, Im a Pepsi cola... There is also the classic rock and roll hità Hound Dog, covered by Elvis Presley (1956) with its unflattering comparison to someone who is crying all the time... Here the metaphors are comparisons are direct but unusual: a singer to a record, a friend to a dog. These metaphors help the listener better understand the relationships in the songs. Caution: PG Language Only: While teachers can engage students by having them find similes and metaphors in the music they enjoy, the sharing of these songs in school must include high degrees of caution. There are several song lyrics that are explicit in their use of improper language, vulgarity, or profanity. There are also song lyrics that intentionally use metaphors and similes as coded language to send an implicit message that could be inappropriate for a middle school or high school class. If students will be allowed to share songs and lyrics in class, they must be prepared to share only those verses that are appropriate for use in class. In other words, PG lyrics only!à Here are two linked articles with songs that are already previewed for use in class that can be used to provide additional examples of both similes and metaphors in songs. Several of these song lyrics have already been analyzed to help teach about these key figures of speech: Article #1:Songs With Metaphors This article features 13 songs that can be used as modelsà for mini-lessons. The examples of metaphors in the lyrics are already analyzed for use in class. Songs include: ââ¬â¹Cant Stop the Feeling- by Justin TimberlakeH.O.L.Y. -Florida Georgia Lineââ¬â¹Im Already There,à by LonestarThis is What You Came For -Rhianna Article #2:Songs With Similes This article features eight songs that can be used as models à or mini-lessons. The examples of similes in the lyrics are already analyzed for use in class. Songs include: Just Like Fireà -PinkStiches byà Shawn MendesExs Ohs by Elle King Common Core Connection Teachers still meet the literacy anchor standard in the Common Core forà English Language Arts when they use à song lyrics to address metaphors and similes: CCSS.ELA-LITERACY.CCRA.R.4Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meanings, and analyze how specific word choices shape meaning or tone. Finally, using song lyrics is one way teachers can move away from the worksheet and show students the importance of metaphors and similes in their everyday lives. Research on motivating students also suggests that when students are given the opportunity to make a choice, their level of engagement increases. Increasing student engagement through choice and allowing them toà share howà songwriters from every musical genre use similes and metaphors may give students the practice they need to becomeà proficient in interpreting and analyzing figurative language in other kinds of texts.
Thursday, November 21, 2019
Communications and the City Essay Example | Topics and Well Written Essays - 2000 words
Communications and the City - Essay Example Consider the tricorders in use in the original Star Trek television series and early films; the video wristwatches that were available to James Bond back in the 1970's, and the eerie way in which Sandra Bullock's droid character was able to see into Sylvester Stallone's memories in Demolition Man. Now that the 21st century has arrived, we are completely surrounded by communication. We carry access to the World Wide Web in our pockets; the ability to communicate digitally has actually slowed our interpersonal communication, as we spend our time with other people texting people who are not with us, or posting information about what we are doing on Facebook or other social media sites. However, communication from the media to us does not just travel through smartphones, and the newest forms of urban planning are taking this change into account. One of the challenges facing urban planners is the inclusion of robust methods of communication and media technology without ending up living in the dank, black sort of city that served as The Running Man's labyrinth. However, incorporating media into city planning does not mean that citizens have to have walls built up between themselves and others, either in the form of dark skyscrapers or suburban sprawl. The very word ââ¬Å"mediaâ⬠has taken on the connotation of passive reception of entertainment, networking with people close at hand as well as on the other side of the globe (McCullough 2006, 16). McCullough (2006) applies the term ââ¬Å"locativeâ⬠to media technology that leaves the desktop and the laptop behind and works its way into the other parts of our mundane lives. The good news is that the media technology that is used in urban planning does not have to take the form of a separate world that sits behind a large desktop monitor, as Walker (1989) envisioned. This vision of larger access to media did populate the cultural imagination, as such films as I, Robot and such novels as Ready Player One saw a future in which the true controllers of the world would sit behind glass walls in offices, manipulating events through touch screens and avatars. However, the world has proven not to be so difficult to infiltrate with media. The advent of the smartphone, as well as larger-scale technologies, enable people to indulge their taste for media while out on the streets. This has taken some time to take place, though. In 2005, the Where 2.0 conference was all about the transition of online information from the computer to geospace (McCullough 2006, 16). The advent of all of the Web 2.0 tools has made the notion of ââ¬Å"cyberspaceâ⬠almost an antiquated one. While one still sees ruddy invitations to come to websites, more often than not one can find the necessary web content all about one, no matter where one is. You no longer have to unplug from your social surroundings, go upstairs, power on the computer, plug in the modem, and wait for your information. You don't even have to sit down; you can access it while on the move. In fictive environments, of course, this was predicted long ago, most frightfully by the visions of George Orwell in 1984. The purpose of the information technology in Smith's world, of course, was surveillance, as Big Brother and the Party were all about keeping tabs on the deeds, words, and even thoughts
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